That Squiggle of the Design Process
The Process of Design from a great height. by Damien Newman
Years ago I dropped a simple illustration into a proposal to convey the design process to a client. It was meant to illustrate the characteristics of the process we were to embark on, making it clear to them that it might be uncertain in the beginning, but in the end we’d focus on a single point of clarity. It seemed to work. And from then on, I’ve used it since. Many many times.
My father told me that the design process started with the abstract, moved to the concept and then finally the design. So I used to use these three words, back in the day, to convey the process of design to my unsuspecting clients. It wasn’t as effective – even if I knew what it meant. So I found myself saying, “Here- it looks like this…” and drawing the squiggle.